WHOLESALE

For shopkeepers and restaurants.

Trueheart’s recipe is on 277 shelves across 38 states and behind a few dozen bars and kitchens. If you’d like to put it on yours, here’s how.

FOR SHOPKEEPERS

Specialty retail.

Gift shops, specialty grocers, butchers and florists, hardware stores, country pharmacies. The shelves where customers come back for it by name.

Format: Case of 12 jars · 10oz each
Wholesale price: $6.00 / jar · $72 / case
Order minimum: 1 case for new accounts · 2-case minimum on reorders
Freight: FOB origin Birmingham, AL · $25 per case (1–3 cases) · free at 4-case minimum
Terms: Net 30 with credit application · credit card on first order
Returns: No returns. Damaged shipments replaced or refunded on receipt of photos.

FOR RESTAURANTS

Bar back. Line station. Sandwich counter. Trueheart’s mustard in a gallon jug, ready to ladle, dress, or glaze.

Format: Gallon jug (128oz) · sold by the jug or 6-pack case
Wholesale price: $70 / jug · $60 / jug at 6+ jugs (1 case)
Order minimum: 2-jug opening order · 1-jug reorders
Freight: FOB origin Birmingham, AL · UPS Ground (jugs ship heavy)
Terms: Net 30 with credit application · credit card on first order
Returns: No returns. Damaged shipments replaced or refunded on receipt of photos.

WHY TRUE'S

277

specialty retailers carry it across 38 states — chosen one shopkeeper at a time, no broker, no slotting fees.

years old. Trueheart tastes every batch before it ships.

states — True’s ships everywhere from Atlanta to Seattle. Made in Alabama.

CARRIED BY From neighborhood butchers in Birmingham to florists in 37 other states.

OPEN AN ACCOUNT

We’ll come back with terms, samples on request, and a line card. Mary Clayton handles wholesale herself — she likes to know who’s carrying it.